Discover What's Inside A Customer's Mind?
Elevate your business skills by understanding customers, transforming challenges into opportunities, and crafting marketing messages using NLP techniques, positioning, and communication.
Course Overview
Elevate your business skills by understanding customers, transforming challenges into opportunities, and crafting marketing messages using NLP techniques, positioning, and communication.
What you will learn
Construct concise, persuasive value propositions
Develop effective, empathy-driven marketing messages
Integrate NLP techniques for strategic customer engagement
What is in the course
Introduction to Customer Mindset
Benefits of customer insight
This lesson introduces the course, outlining objectives and benefits while setting expectations for exploring customer perspectives and effective messaging in practical business contexts, successfully demonstrated.
Clarifying What You Do
The “What Do You Do?” Dilemma
Introduce the importance of marketing for business growth, examining the challenges founders face when transitioning from skill-based services to effective market outreach strategies in detail.
Defining Value Proposition
Clarify key elements of your value proposition by addressing essential questions about the target customer, timing, location, problems solved, and unique selling advantages succinctly explained.
Crafting Your Pitch
Learn to synthesise gathered insights into a compelling pitch that succinctly communicates your service, target market, and unique value proposition with clarity and confidence effectively.
Understanding Customer’s Perspective
Customer Mindset
Explore the importance of adopting the customer’s perspective, understanding varied perceptions, emotions, and experiences to better align your service with client expectations for improved outcomes.
Perceptual Positions
Delve into the three perceptual positions: first (self), second (customer), and third (observer) to uncover diverse insights in customer interaction and decision-making for practical application.
Future Pacing & Action Planning
Integrating Insights
Learn to convert customer perception insights into tailored marketing strategies, revising your value proposition and targeting techniques for a more impactful and responsive business approach.
Pricing
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